Advertising Policy

 

Last Updated on September 21, 2019. This Advertising Policy is effective September 21, 2019 for all users.

 

Rate A Hospital accepts advertising on the Service from third parties ("Advertisers"), which may include third party banners, badges, text advertising, digital video advertising, sponsored content and/or promotions and other content created or provided by an Advertiser (collectively referred to as "Advertisements" or "Advertising"). In addition, as used in this policy, the terms "Advertising" and "Advertisements" include third party banners, modules, links, microService, native advertisements and other content provided by or on behalf of Advertisers. The Advertiser is responsible for the accuracy and objectivity of their Advertising.

 

This policy governs issues like acceptance of Advertisements, how Advertisements are displayed, and the removal of Advertisements from the Service. Rate A Hospital may change this policy at any time in its sole discretion by posting a revised policy to the Service. Rate A Hospital has and retains sole and absolute discretion with respect to interpreting and enforcing this policy and all other issues associated with Advertising on the Service.

 

Rate A Hospital has sole discretion for determining the types of Advertising that will be accepted and displayed on the Service. However, Rate A Hospital’s acceptance of any Advertising will in no event be deemed an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes or promotes the products or services. Rate A Hospital will not permit certain types of Advertising on the Service at any time, including but not limited to Advertising that promotes the following:

 

1.     Illegal, 'objectionable', 'ineffective' and/or 'dangerous' products (Rate A Hospital reserves the right to determine what is 'objectionable', 'ineffective' and/or 'dangerous')

2.     False or factually inaccurate content

3.     Misleading, deceptive or fraudulent content

4.     illegal, controversial or objectionable services, products or positions

5.     Content that discriminates against, ridicules or disparages an individual or group on the basis of race, religion, national origin, gender, sexual orientation, marital status, age, disability or any other status that Rate A Hospital deems inappropriate for the Service

6.     Online pharmacies that are not compliant with the Verified Internet Pharmacy Practice Service (VIPPS) program

7.     Material that directly advertises products to or is intended to attract children under the age of 13

8.     Alcohol and tobacco usage

9.     Firearms, ammunition or weapons designed to inflict serious bodily harm, fireworks

10.  Gambling and pornography

 

With respect to alcohol and tobacco advertising, Rate A Hospital might accept promotions for educational campaigns such as smoking cessation and responsible drinking messages that are consistent with genuine efforts to educate consumers.

Advertiser shall ensure that it complies with all applicable U.S. and foreign laws and regulations.  Rate A Hospital has no obligation to monitor compliance with applicable laws and regulations; however, Rate A Hospital reserves the right to review all Advertising and, if Rate A Hospital becomes aware of any breach or potential breach of any applicable law or regulation, then Rate A Hospital may remove the Advertising.

Advertiser shall ensure that all Advertising on the Service is clearly and unambiguously identified. The word “Advertisement” shall be used adjacent to the Advertising. Rate A Hospital requires use of “Provided by” or “Sponsored by” terminology to identify content that is created or influenced by an advertiser so that Site users can distinguish such content from editorially independent content for which Rate A Hospital has sole editorial control. Users can recognize advertiser-influenced content on the Service by use of the “Provided by” or “Sponsored by” label and the name of the advertiser, which will appear in the sponsored content.

Advertiser shall ensure, unless expressly approved in writing by Rate A Hospital, that no Advertising on the Service includes any telephone numbers or physician referral action, any type of information collection technology or other information collection devices that collect or allow third parties to capture user data that is used for subsequent behavioral advertising, remarketing or re-targeting.  Advertiser shall ensure that a click on its Advertising on the Service will link the user to a destination relevant to the advertising displayed. If Rate A Hospital determines the destination URL is not relevant, placement of advertising will be denied. You may contact us concerning Advertising issues, or write to us at the following address:

Rate A Hospital,

Attn: Compliance

1890 Star Shoot Parkway, Suite 170

Lexington, KY 40509

Rate A Hospital may, at any time, reject, cancel or remove any Advertising from the Service for any reason. Upon rejection, cancellation or removal of any Advertising, Rate A Hospital will provide prompt notice to the advertiser with an explanation regarding the rejection, cancellation or removal.